Executive Team
Sima Vasa Sima Vasa, Partner & Chief Executive Officer, brings 20 years of experience in building and growing market research businesses specifically in the technology space. Positions she has held: Senior Partner at Momentum Market Intelligence, President of NPD Techworld at the NPD Group, Vice President of the Technology Division at NPD, and a member of the IBM Market Intelligence Group. During her tenure at NPD, Sima spearheaded a $19 million business unit revenue increase in three years to $40 million by refocusing priorities and aggressively expanding the business portfolio. Additionally, Sima identified, executed and/or integrated three strategic acquisitions ranging from $1.5M to $15M. Sima is a former member of the Young Presidents' Organization. Sima holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.
Robert Gray Robert Gray, Partner & Chief Operations Officer, is a seasoned executive with 25 years experience in building and managing call centers and database operations teams across the globe. As Vice President of Operations at Automatic Data Processing (ADP) he was responsible for four call centers and managed a team of 500 people across the globe, Robert increased the service and delivery capability for clients while reducing expenses. He increased client retention by providing "best in class" service and operations. Prior to ADP, Robert held Executive positions at Insignia Solutions and Ashton Tate where he influenced and managed technical and operational teams to ensure best in class service for clients. Robert is a successful entrepreneur launching Contemporary Lending group that quickly rose to one of the leading mortgage providers in Coachella Valley. Robert graduated from Bryant College with a Bachelor of Science degree in Business Administration. In addition, Robert was the recipient of the Aspect Technologies Award, which is awarded to individuals who create new and innovative technologies in the computer support / service industry.
Cyrus Deyhimi Cyrus Deyhimi, Partner & Chief Strategy Officer, has 20 years of experience in the high-technology and consulting industries. His accomplishments include nearly $1B in new outsourcing business from global 500 companies in the travel, transportation, and communication sectors. Positions he has held: HP Account Executive Continental Airlines, Director Market Intelligence and Contact Centers Cendant Corporation, President DVI International (clients: Goldman Sachs, Fastwired), Supervising Consultant BSG Consulting and Research and Development Engineer IBM Microprocessor Design Group. He recently resigned as Account Manager (sales, delivery, and financials) of Hewlett Packard’s Continental Airlines Outsourcing Relationship for both the Application Practice along with their Software as a Service Practice. He was awarded HP's Organic Growth Contract of the year in 2007. He received his undergraduate degree in Electrical and Computer Engineering from the University of Texas at Austin and his MBA in Finance from NYU Stern School of Business, both with honors.
Sreekumar A Sreekumar A, Chief Technology Officer, has more than 18 years experience in Software development, Product design and Project Management with knowledge in a broad spectrum of domains and technologies. He has architected several solutions and successfully managed teams to deliver mission critical projects in the areas of IT Solutions, Mobile Technology and Social Media. Sreekumar has highly specialized experience in architecting large scale systems which involves integration of multiple technologies and platforms and rolling out the solutions in multiple geographic locations across the globe. He has a strong foundation in quality standards and management systems including CMMI, ISO 9001, ISO 27001 and experience in entire product design cycle defining product idea (identifying product specifications, system level architecture and functional specifications), Architecture, development and Project Management.
Sreekumar holds an MS in Software Systems and a BS in Information System, both from BITS Pilani.
Stephen Dodge Stephen Dodge, Vice President of Sales, has over 20 years of industry experience and has spent the last 10 years in sales and account management at the NPD Group, most recently as Director, Consumer Technology focused on the printing and imaging sector. In his tenure with NPD, Stephen worked with a broad cross-section of top companies in the technology and electronics industries, assisting in the definition and execution of their market research needs. As Director of the Printing and Imaging division, Stephen was responsible for over $10M in revenue and managed a staff of six account managers. Throughout his time with the NPD Group, he delivered double digit revenue growth from his client base. He is a proven asset to his clients and has built a strong reputation for helping clients address their business needs.
Stephen holds an MBA from Babson College, F.W. Olin School of Business and a Bachelor of Science degree from Quinnipiac University.
Sheri McKee Sheri McKee, Vice President of Mobile Product, is collaborating with Paradigm Sample’s leadership, partners and clients to drive mobile market research innovation and evolution of consumer behavior understanding which is captured “in-the-moment” to advance our clients’ and industry partners’ real-time decision making power. Sheri’s outside-the-box-thinking philosophy seeks new opportunity identification, solution innovation and problem solving, all of which have been hallmarks of her 25 year career. With demonstrated research, analysis and business intelligence experience, she brings the people, process and technology lens to drive cutting-edge product innovation forcreatively addressing client pain-points and developing remedies for maximum revenue generation and profitability - key focal areas at Paradigm Sample. Sheri has contributed to revenue growth and successesat the leading market research firms of IRI, Nielsen, NPD and Millward Brown and with analytic technology giant SAS, having implemented cutting-edge business intelligence solutions during the .com boom.
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Vikram Vikram Nayar, VP Operations, has over 14 years of experience in managing operations in various industries like manufacturing, procurement, supply chain and market research. Vikram is proficient in coordinating with clients & forging strong relationships; interfacing with them to understand their requirements & provide customized services. Vikram is a keen strategic planner with a proven track record of developing operational policies/norms, systems & controls as well as customer service standards. He is proficient at analyzing market trends to provide critical inputs & formulating selling & marketing strategies. In his previous organizations he has been responsible for Setting up targets/ goals for the process-setting and maintaining critical to quality & critical to process targets for the process, coordinating integration with support functions viz. quality & compliance and training, managing Operations for rendering & achieving quality services & developing marketing strategies to build consumer preference and drive volumes.
Vikram graduated from the University of Delhi, India and holds a Master’s degree in Business Administration in International Business.
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