Press Release
FOR IMMEDIATE RELEASE
PARADIGM SAMPLE™ FORMS PARTNERSHIP WITH FIELDSTONE EQUITY TO GROW MOBILE DATA COLLECTION AND SAMPLE RESALE BUSINESSES
Agreement offers capital, new board members, strategic support
Port Washington, NY, September 13, 2011....Paradigm Sample™, a leading innovator in mobile and online capabilities for both the consumer and business-to-business market research industry, has established a partnership with Fieldstone Equity LLC, headquartered in Palm Beach, FL,that includes a capital investment and strategic management and advisory services to accelerate the company’s growth in mobile data collection and sample resale.
In addition, Paradigm Sample has added Jim Dullum, a partner in Fieldstone Equity, to the company’s board of directors and named Ralph Manaker, Fieldstone Equity’s senior partner, to its newly created advisory board.
“The future of data collection for primary market research lies largely with the immediacy of panelist responses, and we are at the forefront of the industry in delivering the end-to-end data collection process to panelists via their mobile phone,” said Sima Vasa, CEO, Paradigm Sample. “As a result we are capturing critical data as close to the point of experience as possible and providing critical information to retailers and manufacturers more quickly so they can adapt to the rapidly changing marketplace and compete effectively. This partnership will help us further develop and roll out our mobile application platforms, complete the build-out of our mobile panel with more hard-to-reach audiences,and continue to grow our sample resale business as we continue to provide unique business solutions for our clients.”
Paradigm Sample well positioned for growth
According to Manaker,the potential for Paradigm Sample to further expand its presence and influencewithin the rapidly evolving field of real-time data is significant.
“We recognized that Paradigm Sample possesses a singular vision to spearhead the progression of market research toward mobile, an experienced and aggressive team of professionals, the ability to execute and the desire to succeed,” Manaker said. “We are pleased to provide the additional resources to help them grow and achieve their long-term goals.”
Dullum concurs, adding, “Besides capital, the partners and principles of Fieldstone Equity bring a marriage of high-level strategic and operational expertise to businesses in our portfolio. Together with Paradigm Sample we will create a consistent and focused approach to enhancetheir strength in innovation, product excellence and client service.”
Strategic advisors specialize in growth
Manaker has more than 30 years of experience in mergers and acquisition, and serves on numerous boards, including Fareportal, Inc. and Estill Medical Technologies, Inc. He was instrumental in the creation of BCDTravel, a $15 billion global travel management company based in the Netherlands, where he also served as co-president with responsibility for strategic planning, legal, acquisitions and integration. He set up the European operations of BCD Travel’s sister company, TRX, a leading travel technology company. He also led the company’s global expansion efforts. Previously he was president and co-founder of USTravel, Inc. before it merged with BCD Travel. Manaker began his career as a partner in the New York lawfirm of Birmbaum, Manaker and Acquilio, P.C. He was an adjunct professor atSyracuse University College of Law, where he received a B.A. degree in mechanical engineering and a doctorate of law.
Dullum, who has helped start up eight companies in a variety of industries and serves on several boards, led the $1.4 billion global transportation industry business for EDS, an HP company. With an M.B.A. degree from Harvard University and a B.A. degree in mechanical engineering from Georgia Institute of Technology, Dullum oversaw global strategy, marketplace development, client relationships, sales and sales support programs, business partner solutions and intellectual capital development. He led the delivery of EDS’ outsourcing and other end-to-end capabilities to a diverse client base, including air carriers, airports, logistics and transport enterprises, and major reservations networks. During this time, EDS was the number one provider of information technology services to the global airline industry, and established significant positions in logistics andopened transportation best-shore operations in multiple locations overseas.
About Paradigm Sample
Paradigm Sample is an innovative global sample company based in Port Washington, NY, that leads the consumer research industry in online and mobile panels. The company uses a consultative approach with clients to meet their end-to-end sample needs. its exclusive products, GlobalShifters™, MobilePulse™, and IdeaShifters™,give access to hard-to-reach populations and real-time, location-based feedback. Paradigm Sample™ has sustained double-digit quarter-over-quarter growth since its inception in early 2009. http://www.paradigmsample.com.
About Fieldstone Equity LLC
Fieldstone Equity, based in Palm Beach, FL, is a private equity firm providing capital and executive management assistance to a broad range of small and medium-sized businesses, with some emphasis in travel, transportation and technology. The company provides capital, structure and processes, especially in the areas oftransactions, strategic planning, finance, technology and business solutions, and marketing management, to help clients achieve their full potential.
Contact:
Cyrus Deyhimi
Chief Strategy Officer, Paradigm Sample
cyrus@paradigmsample.com
516.987.2287
