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Paradigm Sample was founded in 2009, through a partnership that includes Sima Vasa, a seasoned research executive, and Robert Gray, an experienced service and operations executive. In addition to their wealth of client-side experience, both are driven entrepreneurs who have formed and successfully run their own businesses. In 2010 Paradigm Sample acquired Data Innovation, a cutting-edge mobile research firm. Although headquartered in New York, Paradigm Sample’s executives and other employees live and work in Boston and San Francisco.
