Our approach to improving data quality is a journey not a destination. It evolves as new ideas and technologies become available. In the sample space, everyone is concerned about quality: are the respondents who they say they are? In addition to consulting with clients to identify poor responders, we use VeraProof™, our proprietary technology solution.

 

VeraProof™, Our solution for Data Quality

VeraProof™ is our programmatic approach to quality in all aspects of a project. It combines technology, business rules, and continued collaboration and education of our panel partners and their practices.

• Geography Check. We do multiple IP checks, including country level and state level, for respondents who complete a survey.
• Multiple Survey Completes. We can apply a filter to determine how many times we allow a person to reenter a survey.
• Speeders. We flag survey completes that do not meet the acceptable range of time.
• Quality-Approved Vendor Network. We continuously work with our partners to ensure that they meet our data quality standards.